Okay, so I was invited to attend the Splash Fashion Show in Dubai so let me tell you a little more about it all. Headquartered in Dubai, Splash is the Middle East’s largest fashion retailer and part of the Landmark Group, one of the biggest retail conglomerates in the Middle East, India and Africa. Splash has over 200 stores and 50 brand stores across 12 countries. With an eye for the latest global trends, Splash has collections for men, women and teens. The brand's tagline is ‘Fashion 365’.
Splash has received several significant industry accolades that include being awarded the “Superbrand” status 2013 which is fourth in a row for the brand. Also listed in Forbes Arabia’s “Top 40 Arab Brands” list, Splash has also been awarded first runner at the Grazia Style Awards 2010, as ‘Best place to Spend AED 500’.
The Splash Calendar and Splash Fashion Shows are the most popular annual and bi-annual events in the brand’s portfolio of events. The Splash Fashion Show is held every 6 months and is one of the biggest fashion events in Dubai and this year I was lucky enough to be there. This year’s show had a sporty theme and was called The Splash Fashion League. I was backstage so let me share some pictures with you of before the show.
|The models getting massages before the show|